Monday, April 30, 2018

"Empowerment" of women in Ads

In the first ad for Keds it says "Never underestimate a pretty face". You can also come to the conclusion that the person reading the newspaper is a women because of the dress and the legs. The newspaper that the women is holding also is a picture of a lion which tends to symbolize strength and power. This ad is empowering to women because women can be viewed a lot of times as just being pretty and delicate. With them saying to never underestimate a pretty face it is basically saying that women are capable of much more then beauty.
 
 

 In this ad for Brawny it shows women in outfits that men usually wear in the commercial. It also says that strength has no gender. This ad is empowering to not only women but different races of women as well. This shows a women in a strong stance that usually you see men doing, standing with there chest and head held high. This is an empowering ad for women showing that you can be strong and powerful as a women and doesn't mean that only men are those who are.

No comments:

Post a Comment