"Empowerment" of women in Ads

In the first ad for Keds it says "Never underestimate a pretty face". You can also come to the conclusion that the person reading the newspaper is a women because of the dress and the legs. The newspaper that the women is holding also is a picture of a lion which tends to symbolize strength and power. This ad is empowering to women because women can be viewed a lot of times as just being pretty and delicate. With them saying to never underestimate a pretty face it is basically saying that women are capable of much more then beauty.

 

 

 In this ad for Brawny it shows women in outfits that men usually wear in the commercial. It also says that strength has no gender. This ad is empowering to not only women but different races of women as well. This shows a women in a strong stance that usually you see men doing, standing with there chest and head held high. This is an empowering ad for women showing that you can be strong and powerful as a women and doesn't mean that only men are those who are.

Romantic Couples in Pop Culture

One couple that teaches people about how to meet a romantic partner and how to deal with a romantic partner once your together is the Disney movie Shrek. In this movie Shrek falls in love with Fiona. She is a princess and he is an Ogre which is seen to be completely out of his league or to ever happen. This story teaches people that to meet your romantic partner you should choose who your heart desires even if that person is looked at as "to good" for you. This story also shows that once you have found your romantic partner you should settle down, buy a house together, and then begin to start a family of your own. Fake love is when you love someone or begin to fall in love with someone because of the movies we see and the expectations they set. This movie and the characters in it, specifically Fiona mentions a lot of the time that she needs to have her happily ever after and that it has to be perfect. Happily ever after is a concept that comes about in the ending of every Disney movie. All the characters goals in the movies is to have a happily ever after ending with their prince charming. This influences Fiona's perception of what true love is and who you should fall in love with, prince charming, and not an Ogre or someone who is seen as "below" you. Movies such as Cinderella had influenced Fiona's perception on how her life should be when looking for a romantic partner and even how he should look.

Brand Idetity

Brand identity is the personality of a brand and the way that we view a brand in society. The identity of a brand is very important and something that brands care a lot about. A brand's identity is responsible for creating the relationship between the customer and the brand. Once they build this connection between the two they can depend on the customer to buy the brand faithfully. When shopping I usually go to the same few stores. My favorite store to show at in the mall is Forever 21. The brand identity is very grabbing to people ages 16 and up I'd say. They have an identity of people who shop here are very hip and in style with the latest fashion trends that are going on from time to time. They're clothing is fairly cheap so there are lots of young women in the store taking advantage of buying cheap clothing that is also in style. I can tell that the identity of the store is intended for young women because of the display windows that are filled with outfits that people are wanting at the time. It also has bright lights, with music that is on the top charts at the moment, and big mirrors that grabs the attention of ladies.

A store that I usually avoid or don't really like shopping at is Hot Topic. This store is always very dark and plays rock music throughout the store. In the display window they usually have some type of customs or graphic tees that have rock bands on them or even cartoons. The identity of this store tends to lean towards the crowd of what people say "emo" kinds of people. It's easy to see what kind of identity this store gives off because of the dark colors (black and red) and the dimness of the store itself. The vibe the that store gives off when you walk past is quite dark and not very friendly and welcoming.

Duke Student and Porn Performer

Out of the four reports that we watched as a class, the two that compared with each other in my point of view was the Young Turks video and the Take Part video. In the Young Turks video their main focus of the story was looking at how the media went about exposing the women at Duke and also how her student body and those around her attacked her for her pursuing in porn. In this video they were considering her young and dumb because she was only 18 years old at the time. With her being so young they emphasized that she had probably not thought this idea all the way through before making the decision that she did. This video showed the way that society judges young women who enjoy sex. We often turn the situation into a bad thing and even slut shame them for making the choices that they deicide to make.

In the second video Take Part which was a college news broadcast, I felt as if it was a more sarcastic approach towards the Duke student. They made a lot of side jokes and comments about the student and the things that were being said in the media about her. They also talked a lot about how she was doing this to make ends meet while in college since it was so expensive to go to Duke. The only difference I noticed is in the video the women speaking in this group felt as if the student was considered a grown women once she hit the age of 18 and was able to make whatever choices she wanted to make at the time. They also bring up the fact that we are judging this student because she is a Duke student and consider her to almost be better than that to work in the porn industry because of her background. Both of these videos compare when talking about the Duke student and the way that she was attacked.