Brand Idetity

Brand identity is the personality of a brand and the way that we view a brand in society. The identity of a brand is very important and something that brands care a lot about. A brand's identity is responsible for creating the relationship between the customer and the brand. Once they build this connection between the two they can depend on the customer to buy the brand faithfully. When shopping I usually go to the same few stores. My favorite store to show at in the mall is Forever 21. The brand identity is very grabbing to people ages 16 and up I'd say. They have an identity of people who shop here are very hip and in style with the latest fashion trends that are going on from time to time. They're clothing is fairly cheap so there are lots of young women in the store taking advantage of buying cheap clothing that is also in style. I can tell that the identity of the store is intended for young women because of the display windows that are filled with outfits that people are wanting at the time. It also has bright lights, with music that is on the top charts at the moment, and big mirrors that grabs the attention of ladies.

A store that I usually avoid or don't really like shopping at is Hot Topic. This store is always very dark and plays rock music throughout the store. In the display window they usually have some type of customs or graphic tees that have rock bands on them or even cartoons. The identity of this store tends to lean towards the crowd of what people say "emo" kinds of people. It's easy to see what kind of identity this store gives off because of the dark colors (black and red) and the dimness of the store itself. The vibe the that store gives off when you walk past is quite dark and not very friendly and welcoming.